1. Learning materials on marketing
Powerpoint on marketing and sponsoring by Koen Van Cauwenberge.
Presentation about crowdfunding by Professor Torluccio.
A short course to business communication by Silke Horst
2. Presentations on sponsoring at schools
Presentation on sponsoring at school in Belgium
Presentation on sponsoring at school in Germany
Presentation on sponsoring at school in Italy 1
Presentation on sponsoring at school in Italy 2
Presentation on sponsoring at school in Italy 3
Presentation on sponsoring at school in Portugal
3. Visiting local companies
Speech delivered by Dr. Stefano Quintavalli, Sales Director at La Fabbrica S.p.A., Castel Bolognese, Italy:
Interview with Luca Marzola, area manager of Middle East, Israel, India and Argentina at La Fabbrica S.p.A., Castel Bolognese, Italy:
4. Promotional material made by students
Click here for a leaflet for Ca'Monti in English.
Click here for a leaflet for Ca'Monti in Dutch.
Click here for a leaflet for Ca'Monti in German.
Click here for a leaflet for Ca'Monti in Italian.
Click here for a leaflet for La Fabbrica in English.
PROFESSIONAL FEEDBACK: Johan Ivens, owner and CEO from the Belgian company Impac Concepts bvba, had a look at the leaflets for Ca'Monti and La Fabbrica. He is a marketing expert.
He redesigned the brochures in four sketches. See sketch 1 and sketch 2 for the Ca'Monti leaflet. See sketch 3 and sketch 4 for the La Fabbrica leaftlet. His remarks (grid Ca'Monti and grid La Fabbrica) were that the students should use more keywords, a more contemporary design, less text and divide the text of the brochures in smaller parts.
5. Decisions at this conference
Click here for the minutes of the meetings at this conference.
6. Local councils
LIFE at the local council in Germany
The LIFE-project aims at offering students the chance to gain insight into the European economy in order to enable them to find early orientation in the job market. During international multilateral meetings the German students from Lübbecke have visited several companies and on November 18, 2016 they met Claus Buschmann, who is responsible for business and education development at the local council in Lübbecke.
He described the economic situation in Lübbecke and explained that it is characterized by so-called “hidden champions”. These are companies that are not that well known, but still internationally leading in their line of business. Examples for these companies are Dannemann (https://www.dannemann.com/) and Westfleisch (http://www.westfleisch.de). Claus Buschmann explained as well that, because companies like those are located in Lübbecke, the city is economically well-positioned. That is why Lübbecke does not get any subsidies or other financial support.
Claus Buschmann was inspired by the LIFE-project because it offers insight into the 'LIFE' of work und offers international experience which is very important from his point of view.^
Interview with Dirk Abbeloos, schepen / councillor of Local Economics at Dendermonde.
He explains how the local council can help local companies with infrastructure and organising job markets. Just like Claus Buschman he talks about the hidden champions among the local companies. He remarks that there is still a gap between schools and companies. He notices that it's also difficult for companies to find useful training positions for young students and that teachers are often not aware of the potential of company visits for their lessons. He concludes that the LIFE Project is very valuable also because the students travel, make acquaintance with a new culture and learn to adapt to a host family.
Interview with Pierangelo Raffini, the Councillor of Economics of the Imola Municipality.
7. Evaluation report of this conference
Click here for an evaluation of this conference.